I recently reached out to Sandra Clark, a workshop facilitator and coach, to ask her about the importance of using LinkedIn. A BIG thank you to Sandra for sharing the information in this blog post.
Should an Administrative Assistant be on LinkedIn? If you don’t have time to read the full blog, I’ll just answer that here–yes, yes and yes!
Administrative Assistant at XYZ Inc.
Administrative Assistant to the CEO
I’m sorry but I think that’s rather boring. You are so much more than the bland boring title. People will look at your profile picture, name. and headline for 3-5 seconds at most. How would you like to be represented?
Administrative Assistant | Supporting Today’s Technology Leaders
Executive Support | Mentor to the Next Generation of Administrative Assistants
Executive Support | Team Leader | Trainer | Speaker
And one of my favorites–Erica Gutierrez (don’t plagiarize hers–just use it to get inspired)
Those of you who have developed a professional presence outside your current role can also showcase those attributes.
These examples begin to sound more like the many administrative assistants I know and admire. The default in LinkedIn when you add your latest job is for it to overwrite your headline with the new job title unless you uncheck the tiny little box that offers that “option” – if you see it – UNCLICK that pesky little box. If you forget in the excitement of adding that new position (or just don’t see it because it’s pretty darn obscure to find) don’t worry, you can easily overwrite a new, much sexier headline.
Your LinkedIn profile is your personal brand. Yes, it also shows you as a representative of a particular company but they are lucky to have you share your personal brand with them. There may be company social media policies in place about how you list the company (or even your job) on LinkedIn and anything you say about the company itself but the rest of the profile is all about you/your brand.
Won’t it look like I’m looking for a new job if I update my LinkedIn profile?
If you keep your profile looking good all the time, it won’t be any surprise. That being said, if you have let it go and now want to make some serious improvements, there are a few strategies to follow:
- Turn your broadcast off so that it doesn’t broadcast to your entire network that you’ve made a change.
- When I work with people individually on transforming their profile, I also coach them in some particular ways to position their professional reasons for making changes and have them practice with me so that it’s comfortable.
What do I say about myself in the summary?
What would you say when introducing yourself at a networking event? Start by writing that down. You can record yourself first to capture that first person, personal approach. If you’re feeling modest, have a little fun with this–perhaps get together with a couple of friends. Brag a little–you can always take it down a notch afterwards.
I’m an administrative professional who uses my 15+ years of experience working as a partner to high tech senior executives to ensure they always have the backup they need to do extraordinary things while ensuring the company brand is represented appropriately.
Then tell people a little more–perhaps a few major accomplishments and some key words. Polish it and if you’re not comfortable “bragging” consider adding what other people say about you.
“People say I’m a natural-born leader and an asset to any team.”
If you don’t know what people say about you, look at your past evaluations and/or ask some friends.
To learn more about how you can transform your LinkedIn profile for professional success (whether it’s to find a new job, grow your professional presence or help your company shine and attract top candidates) join the upcoming special workshop for Administrative Assistants in the South Bay area Saturday, September 26 from 8:30-12:30. I’ve teamed up with well-known executive assistant, Linda McFarland, to create a half-day workshop specifically for administrative professionals. Here are some of the details about the workshop.
Take control of your personal and professional brand to grow your career. You can represent your current and future employers in a way that helps attract top talent and makes you a star example of how business can get done. In this workshop you will begin by looking at how you can prepare for successful communications in all your interactions and then how to build an online presence on LinkedIn that reflects well for both you and your future or current employer. Join well-known top executive assistant, author and speaker, Linda McFarland, and experienced LinkedIn coach and trainer, Sandra Clark, as they guide you through this transformation to a more effective administrative professional with a personal brand that shines. You will also have an opportunity to network with other administrative professionals.
I would love to talk with you about the benefits to you of being more active on LinkedIn and how I could help you with your professional goals. Please see linkedinmentoring.com for more information.
Sandra Clark is a workshop facilitator and coach specializing in providing LinkedIn education for individuals to create and manage a LinkedIn presence that supports their professional goals or for businesses to maximize their visibility and attract top candidates with the collaboration of their employees. Before launching her own training business, Sandra had a long career at the University of California Extension providing corporate training to Silicon Valley companies.